Last updated: August 2026

Walkers Cycle Components Ltd respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you use our website, place an order, apply for or operate a trade account, contact us, or otherwise do business with us.

For the purposes of UK data protection law, Walkers Cycle Components Ltd is responsible for the personal information covered by this Privacy Policy.

Information We Collect

Depending on how you interact with us, we may collect information including:

• your name;

• business or trading name;

• billing and delivery addresses;

• email address;

• telephone number;

• account number or website username;

• trade account information;

• order and invoice history;

• delivery information;

• payment status and account balances;

• correspondence with us;

• information provided when applying for a trade or credit account;

• information relating to returns, warranty claims and customer service enquiries; and

• technical information generated when you use our website, such as IP address, browser information and cookie data.

We only collect information that is reasonably necessary for our business activities and the services we provide.

How We Use Your Information

We may use your personal information to:

• create and manage customer and trade accounts;

• process and fulfil orders;

• arrange delivery of goods;

• process payments and refunds;

• issue invoices and account statements;

• administer credit accounts;

• manage outstanding payments;

• respond to enquiries;

• process returns, shortages, warranty claims and complaints;

• maintain records of transactions;

• prevent fraud and protect our business;

• operate, maintain and improve our website;

• comply with our legal, accounting and tax obligations; and

• communicate with customers about their account, orders and our services.

• communicate with customers with marketing promotions and updates

Where permitted by law, we may also use contact information to communicate relevant information about our products or services.

Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful reason for processing personal information.

Depending on the circumstances, we may process information because:

Contract – the information is necessary to enter into or perform a contract, such as processing an order or managing an account.

Legal obligation – we are required to retain or process information to comply with legal, tax, accounting or regulatory requirements.

Legitimate interests – processing is reasonably necessary for the operation of our business, for example maintaining customer records, preventing fraud, managing accounts and improving our services, provided those interests do not override your rights.

Consent – in circumstances where we rely upon your consent, you may withdraw that consent at any time.

The appropriate lawful basis depends upon the particular information and the reason it is being processed.

Trade & Credit Accounts

If you apply for or hold a trade or credit account with us, we may process information necessary to administer that account and assess or manage credit arrangements.

This may include business contact information, order and payment history, account balances and other information reasonably required to operate the account.

Where necessary and lawful, information may also be used for credit control and the recovery of outstanding debts.

Payments

Payments made through our website may be processed by third-party payment providers.

We do not normally need to store your complete debit or credit card details ourselves when payments are processed through a payment provider.

Payment providers process payment information in accordance with their own privacy and security requirements.

Sharing Your Information

We do not sell your personal information.

We may share information where reasonably necessary with organisations that help us operate our business, including:

• delivery and courier companies;

• payment processing providers;

• website, hosting and IT service providers;

• accounting and bookkeeping services;

• professional advisers;

• software and service providers used to operate our business; and

• debt recovery or legal services where reasonably necessary.

We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.

We only provide third parties with information reasonably necessary for the service they are providing.

Deliveries

Where we arrange delivery of an order, relevant information such as the recipient’s name, business name, delivery address and contact details may be provided to our courier or delivery provider so that the order can be delivered.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, accounting and business obligations.

Order, invoice and accounting records may need to be retained for a number of years to meet tax and accounting requirements.

Other information may be deleted or anonymised when it is no longer reasonably required.

Cookies & Website Information

Our website may use cookies and similar technologies to provide essential website functionality, maintain customer sessions, remember preferences, understand how the website is used and support services provided through the website.

Some cookies are necessary for the website and online ordering functions to operate correctly.

Where required, non-essential cookies will only be used in accordance with applicable consent requirements.

Further information about cookies used by our website may be provided through our cookie notice or cookie settings.

Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

Access to customer information is limited to staff and service providers who require it for legitimate business purposes.

No internet-based system can be guaranteed to be completely secure, but we take reasonable precautions appropriate to the information we process.

Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights regarding your personal information.

These can include the right to:

• ask us for a copy of personal information we hold about you;

• ask us to correct inaccurate or incomplete information;

• ask us to delete personal information in certain circumstances;

• ask us to restrict the way information is used in certain circumstances;

• object to certain uses of your personal information;

• request transfer of certain information where applicable; and

• withdraw consent where we rely upon consent to process information.

Not every right applies in every circumstance.

If you wish to exercise a data protection right, please contact us using the details shown on our Contact Us page.

We may need to verify your identity before responding to a request.

Marketing

Where we send electronic marketing communications, we will do so in accordance with applicable data protection and electronic marketing laws.

Where applicable, you can ask us to stop sending marketing communications at any time by using the unsubscribe option provided or by contacting us.

Service communications relating to orders, invoices, deliveries or your account are not marketing communications and may still be sent where necessary.

International Transfers

Some service providers used to operate our website or business systems may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the information is protected in accordance with applicable UK data protection law.

Other Websites

Our website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices of third-party websites. You should review the privacy information provided by those organisations when using their websites.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers or legal obligations.

The latest version will be published on our website with an updated revision date.

Contacting Us About Your Information

If you have a question about this Privacy Policy, how we use your information, or wish to exercise a data protection right, please contact Walkers Cycle Components Ltd using the email address, telephone number or postal address shown on our Contact Us page.

Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to investigate the matter.

You also have the right to raise a concern with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.